• Crypto companies scale back massively for Super Bowl LVII
• Last year, crypto firms marked the Super Bowl with high-profile ad campaigns
• Crypto spend is now focused on user experience, products, and customer service rather than glitzy adverts

Crypto Companies Scale Back for Super Bowl LVII

The crypto industry marked last year’s Super Bowl with high-profile advertising campaigns signaling the arrival of digital assets in the mainstream. However, following a series of scandals and market downturns, crypto companies are set for a much more muted showing during this year’s event.

Crypto Spending Shifts Focus

Coinbase, FTX, Crypto.com and eToro all stumped up the minimum $6.5 million for advertising slots during the half-time interval last year. Binance opted to run ads around the game rather than during the premium slot. Despite this heavy spending however, it failed to bring about an expected „massive influx“ of new users due to a multitude of factors such as inflation spike and risk-on uncertainty.

Companies Change Tack

In response to this situation, crypto firms have shifted their focus away from spending on adverts towards investing in better user experiences, products and customer service. For example, Web3 gaming firm Limit Break will be at this year’s Super Bowl and they will giveaway 10,000 NFTs through viewers scanning an on-screen QR code. This illustrates how companies are now focusing more on providing users with tangible benefits instead of merely marketing themselves through flashy commercials.

FTX Scandal Rocks Space

The FTX scandal has had a major impact on the crypto space which has further contributed to these changes in attitudes among industry players towards advertising expenditure at events such as Super Bowl LVII. In addition to this scandal there have been other bankruptcies which have rocked the space leading to further caution when it comes to big budget promotional activities at major events like sports matches or concerts.

Conclusion

It appears that after last years failed attempts by cryptocurrency firms to gain widespread recognition through expensive advertisements at events like Super Bowl LVIICrypto spend is now focused primarily on improving user experience and providing customers with tangible benefits rather than attempting to make a splash through flashy commercials or extravagant ad campaigns.

• DeFi projects had numerous hacks and one of the most disastrous collapses in tech/internet history in 2022, leading to a significant market decline.
• However, NFTs and GameFi overtook DeFi in public and investor interest in the second half of the year, indicating DeFi is far from dead.
• This article provides 25 important stats about the DeFi industry from 2022 to aid with informed investments and analyses.

The DeFi industry had a tumultuous year in 2022, with numerous hacks and one of the most disastrous collapses in tech/internet history with Terra. This caused the DeFi market to decline significantly, even more than other blockchain sectors, leading many to question the future of the industry. Despite the downturn, NFTs and GameFi overtook DeFi in public and investor interest in the second half of the year, indicating DeFi is far from dead.

In order to make informed investments and analyses, Footprint Analytics has collected the most important stats about the DeFi industry from 2022. The total TVL (Total Value Locked) in DeFi decreased from $267B at the beginning of January to $53B by the end of the year. This decrease was kicked off with Fed rate hikes, exacerbated by the collapse of Terra and continued hacks, collapses, and macro conditions. Furthermore, the total number of active DeFi protocols dropped from 94 in January to just 16 in December.

Despite the significant decrease in the number of active protocols, some categories performed well throughout the year. In particular, lending protocols such as Compound and Aave maintained relatively high TVL, with Aave having an increase in TVL of 1,410% since the beginning of the year. This indicates that the DeFi industry is far from dead and is likely to survive the bear market and thrive in the future.

The DeFi sector also had some standout success stories in 2022. The biggest success was Uniswap, which had a TVL increase of 1,755% since January. The DeFi token Uniswap also experienced a significant growth, increasing by 9,381%. Other success stories included Balancer, with a TVL increase of 1,073% since January, and Curve, with a TVL increase of 1,038%.

Overall, the DeFi industry had a tumultuous year in 2022, but is far from dead. Despite the significant decrease in the number of active protocols and the TVL, some categories have performed well and there have been some standout success stories. These statistics provide a valuable insight into the DeFi industry in 2022 and can be used to inform investments and analyses in the future.

• Bitcoin and gold have the highest correlation in over a year, with a 93% correlation between the two assets.
• Gold is currently on the verge of an all-time high of $2k an ounce.
• The correlation between BTC and gold has been strong throughout 2022, with a one-year high of 93%.

The relationship between Bitcoin and gold has been a topic of much debate ever since Bitcoin first made its debut back in 2009. On the one hand, some argue that Bitcoin is a safe haven asset and a digital form of gold, while others say that Bitcoin and gold are completely different. However, the recent correlation between the two assets is undeniable.

In the past year, the correlation between Bitcoin and gold has been increasing, with the two assets currently having a correlation of 93%. This means that the price movement of Bitcoin and gold are closely linked, with any shift in price in either asset being mirrored in the other. This correlation has been especially noticeable throughout 2022, with the two assets having a one-year high of 93%.

The recent surge in the correlation between Bitcoin and gold can be attributed to the fact that gold is currently approaching an all-time high of $2k an ounce. As gold continues to rise in price, investors are looking for alternative stores of value and Bitcoin is becoming an increasingly attractive option. This has caused the correlation between the two assets to skyrocket, with many investors seeing Bitcoin as a safe haven asset similar to gold.

The correlation between Bitcoin and gold is a testament to the fact that Bitcoin is becoming an increasingly popular asset among investors. As more people look to diversify their portfolios and take advantage of the potential returns that Bitcoin can offer, the correlation between the two assets is likely to remain strong. This could be a sign of good things to come for Bitcoin, as investors continue to flock towards the asset in order to capitalize on its potential.

• MetaMask recently warned of a new type of scam called “address poisoning”
• Address poisoning exploits absentmindedness when copying and pasting wallet addresses
• Scammers generate “vanity” addresses to dupe unsuspecting users into losing funds

MetaMask recently alerted the crypto community of a new type of scam called “address poisoning” in a post. This scam is rated as “rather innocuous compared to other scam types”, but MetaMask still warned that address poisoning has the potential to dupe unsuspecting users into losing funds.

Address poisoning centers on wallet addresses, which are long hexadecimal numbers that are difficult to remember and easy to mistake for other, similar addresses. To avoid confusion, wallet providers often shorten addresses by showing the first few characters, a blank, and then the last few. Scammers take advantage of users’ trust in the familiarity of the first and last few characters by generating “vanity” addresses that look similar to the original address.

When transacting, users usually copy and paste an address into the wallet. Many wallet providers, including MetaMask, have a one-click function to facilitate this process. Address poisoning exploits users’ inattention at this point in the transaction process. Scammers observe and track transactions of particular tokens, with stablecoins commonly targeted. Then, using a “vanity” address generator, the scammer will create a wallet address that is similar to the original address. If users copy and paste the wrong address, the scammer will be able to receive the funds instead of the intended recipient.

To protect against address poisoning, MetaMask recommends double-checking wallet addresses and being vigilant when copying and pasting wallet addresses. It is also recommended to use a wallet provider with built-in security features, such as MetaMask. Additionally, MetaMask recommends that users set up a Secret Recovery Phrase, which is a 12-word phrase that allows users to recover their wallet if they lose their device. With the Secret Recovery Phrase, users can be sure that their funds will be safe even if they make a mistake.

• Judge Martin Glenn ruled that the funds deposited to Earn Accounts, which amount to $4.2 billion, are the property of Celsius, not the investors.
• Celsius had around 600,000 accounts in its Earn program when the account holders filed the lawsuit.
• Celsius had secured an extension for submitting a chapter 11 reorganization plan on Dec. 6, 2022, with a deadline of Feb. 15, 2023.

The Celsius bankruptcy case took a new turn on Jan. 4, as Judge Martin Glenn ruled that the funds deposited to Earn Accounts, totaling $4.2 billion, belong to Celsius, not the investors. This was a result of the account holders filing a lawsuit against the company.

Celsius had around 600,000 accounts in its Earn program when the lawsuit was filed. The account holders argued that they were entitled to their funds and requested full returns. Judge Glenn’s ruling, however, ties their recovery to the distributions to unsecured creditors under a confirmed chapter 11 plan.

Celsius was granted an extension for submitting a chapter 11 reorganization plan on Dec. 6, 2022. This plan would have to detail how the company plans to maximize profit for all creditors and stakeholders by the deadline of Feb. 15, 2023.

The ruling document states, “The Court concludes, based on Celsius’s unambiguous Terms of Use, and subject to any reserved defenses, that when the cryptocurrency assets (including stablecoins, discussed in detail below) were deposited in Earn Accounts, the cryptocurrency assets became Celsius’s property; and the cryptocurrency assets remaining in the Earn Accounts on the Petition Date became property of the Debtors’ bankruptcy estates (the “Estates”).”

With this ruling, Judge Glenn has given an answer to the account holders‘ claims that the funds belonged to them. The decision ties their recovery to the distributions to unsecured creditors under a confirmed chapter 11 plan, which will be submitted by the company by the set deadline.

• A GMX whale wallet was hacked and approximately 4 million dollars worth of tokens were sold on the open market.
• Following the incident, GMX price dropped by over 3% to $41.09.
• Blockchain analytics firm Certik reported that the stolen tokens were swapped for Ethereum and were being held in an address associated with a phishing attack.

Cryptocurrency trading platform GMX recently fell victim to a major hack, with an estimated $3.4 million worth of tokens stolen from a “whale” wallet. Blockchain security firm Peckshield reported the incident, and an admin on GMX’s official Telegram group Xhiroz confirmed the theft. The tokens were sold on the open market, and CryptoSlate data showed that GMX tanked by over 3% to $41.09 in response.

Blockchain analytics firm Certik reported that the stolen GMX was swapped for Ethereum (ETH). As of press time, the funds were sitting in an address that Etherscan had tagged as being involved in a phishing attack. The GMX team was in contact with the victim of the hack, according to another admin on the group, Tano.

The incident is yet another reminder of the importance of secure wallet and exchange practices. Cryptocurrency hacks and thefts remain a major problem in the blockchain industry, and investors and traders must be wary of the risks posed by malicious actors. GMX’s fall this week serves as a stark warning of the potential losses that can be incurred if security protocols are not maintained.

It is unclear at this time whether or not the stolen funds will be recovered. The GMX team has yet to make a public statement on the matter, and the stolen tokens are still sitting in the address associated with the phishing attack. This incident highlights the importance of blockchain security, and it is likely that other exchanges and platforms will take steps to improve their security measures in the wake of this hack.

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